Braun: Made in Where?
Yesterday, as we were walking through the city arcades, a friend of mine bough a spare blade for his Braun shaver. A common thing, nothing special:
However, the reverse side of the pack caught our attention. At first glance, there was nothing special either:
Alongside with “Made in Germany”, the packaging also says something about Lu Chun Road, Shanghai and China in the paragraph with strange letters. Should that bother the consumer? It explicitly says “Made in Germany” in English. The Chinese address may be the address of an importer or a distributor. Let's solve the mystery and translate:
The “strange letters” turned out to be Russian, and the first tree words “Сделано в Китае” say “Made in China”.
So, why only the Russian paragraph discloses in detail where the product came from? The English, German, French and Italian text instead is reminding the customers that they should spend another $70 in 18 months.